Dallas LaRose

Chief Operating Officer
Based in Dallas, TX

Dallas wakes up each day excited to support the teams that make a difference in pets' lives. While you’ll never find him performing surgery or giving vaccines, Dallas uses his skills to help pet care teams grow. Dallas was drawn to veterinary medicine due to the huge hearts of veterinary care teams and his love for animals, and each day his excitement grows as we add spectacular practices and team members to the family. Dallas’s passion is to help practices set and execute growth strategies across every area of business.

Previously, Dallas held the role of Chief Information Officer and VP of Strategy at Jefferson Dental, a leading dental support organization in Texas. At Jefferson, Dallas built an awesome IT team to drive business intelligence, and marketing platforms to fuel rapid and sustainable growth. Not your everyday geek, Dallas is passionate about helping others identify and implement creative solutions, no matter the problem.

In his free time, Dallas is being an Uber driver for his three girls or chasing his two pups, Leo and Larry.